Source Technology Limited Blog

Now-a-days, everybody is familiar with the term “website”, “web design” and “web development”, but the irony if it is that no body exactly understands what the sole purpose of a website is? Why is it actually created and how does it help to the owners?
Are you aware of what a website is?
If yes, Good! And [...]

There are few core strategies for expanding your business on the web.
* Generating Leads and Traffic: bringing people to your core web presence
* Conversion: converting website visitors into prospects by opting-in for more information
* Website Sticky Items: These keep people coming back to your sites time and time again
The social media sites, search engines and [...]

Success of a website on the Internet depends a lot on its position on SERP and professional Search Engine Optimization services is the only way to get to the top results. Unless a webpage is designed to tackle the search engine robots, little can you expect in terms of traffic inflow. In order to let [...]

Be it a normal business website or one that specifically focuses on online marketing, selling and buying, unless you have an effective web solution, it is next to impossible to survive the aggressive competition on the Internet. Even those websites with great designs and developed with impressive functionalities can sometimes lose on the appeal making [...]

Web Content Management Systems in the corporate point of view is more than just efficient data management, but helps greatly in controlling the entire Web life-cycle management too.
If yours is a company with a big enough online corporate profile then it is likely that you may or have already encountered the issue of content management [...]

Short URLs for maps

Xm.my lets you create a URL on any place that you want to shorten and want to share with others. It also creates a QR-code for mobile scanning.
Application site: http://xm.my
Process time: 1 minute
Steps:
Step-1. Go to the XM.my site.
Step-2. Type in any place by its name under choose location on the box provided [...]

Only Professional Web Design companies can guarantee effective web designs that are not only aesthetically and functionality perfect, but also rightly optimized for Search Engines to market well on the web.
Ever since the buying and selling has shifted online, business houses across the globe have been trying their luck to out number the other by [...]

據 Coremetrics 委託英文《商業周刊》的調查發現，大部份市場從業員希望借助科學化的分析數據，為顧客提供更貼身和優惠的產品，以提升網上商店的促銷成效。但調查指出，由 於市場人員礙於技術能力所限，以致推廣成績未能合乎預期目標。此外，由於商業目標與數據準確性兩者存在顯著差異，令很多網上零售商即使有很好的產品，卻未 能找到合適的推廣渠道。
這份題為「The Face of the New Marketer」的研究報告由 Bloomberg BusinessWeek Research Services 公司負責，受訪對象主要是大型企業的行政人員及資深市場從業員。
報告指，利用網上的個人化促銷工具進行推廣是大部分受訪者的首要采納的方式。81% 受訪人士認為有效的產品和網站內容促銷工具對增加每個顧客的交易金額非常重要。而其中過半數人（51%）現正透過個人化推廣工具，針對顧客的個別需求度身 訂造各類型的產品推廣。不過，通過網上促銷所產生的數據資料卻沒有發揮應有的用途。換句話說，企業只因應個別產品或宣傳項目進行促銷，而每次活動完成後， 資料便置之高閣，未有善加處理和整合。
Coremetrics 策略總監 John Squire 表示：「網上產品促銷逐漸備受企業追捧，不過當中仍存在著不少分歧和疑問。企業雖知道網店促銷的重要性，但卻不知從何入手，如何用得其所，發揮最大效能。 事實上，如 Coremetrics 這類領先的市場優化技術供應商，擁有一套完善的技術，用戶根本不用大費周章了解操作原理，便可以輕鬆地擷取由 Coremetrics 提供的網站分析數據，然後轉化成有意義的推廣活動，並按顧客的個人喜好，發放相關的產品促銷資料。」
企業投放在網店的推廣預算雖然顯著增加，但大部分市場人員卻不知道目前使用的工具是否能準確計算促銷活動的成效，以及投資回報率。調查問及企業如何 釐定2009 年的推廣成效時，接近半成（47%）的受訪者回答是「能達到我們的關鍵績效指標 」。62% 的市場從業員則認為沒有信心他們所追蹤的資料和量度網上活動成績的標準是否正確。由此可見，兩者存在一定分歧。
「The Face of the New Marketer」的研究報告主要獲得多個結果，其中，市場從業員面對的首要挑戰，包括怎樣綜合不同推廣渠道和工具，獲得全面的客戶訊息（45%）；以及 如何詮譯數據（41%）。
市場從業員在今年將會增加開支預算的三個範圍包括網上促銷（69%）、增加網上業務的收入（56%）和 Web 2.0（55%）。
企業一直視市場為至關重要的。三分之二（67%）的受訪從業員指出市場推廣對企業來說是關鍵的，只有 19% 認為是沒有一定必要。
研究指電郵促銷（87%）、展開式廣告 Display advertising（86%）和收費搜尋（69%）是三種最常用的網上促銷方法；而三種最常用的市場推廣活動量度工具，則為個別網上促銷活動績效表 （77%）、按瀏覽次數及節數量度網上顧客的行為（76%）、按廣告顯示次數來量度廣告的成效（69%）。
97% 受訪的市場從業員認為各部門的相互協作能更有效地瞄準目標客戶，這對整體的市場推廣成效和業績均有幫助。然而，一半人指出這是一個困難的過程。其中，最大 的障礙包括企業架構（47%）、控制問題（38%）、決策程序 [...]

At this moment,  QR code are still not widely used in Hong Kong.  As more people got the smartphone and the QR code scanner software are freely available in iphone, android phone, we believe more people will adapt QR code to their products or services.
http://en.wikipedia.org/wiki/QR_Code
A QR Code is a matrix code (or two-dimensional bar code) [...]

[Original Content from Google]
In order to continue to improve our products and deliver more sophisticated features and performance, we are harnessing some of the latest improvements in web browser technology.  This includes faster JavaScript processing and new standards like HTML5.  As a result, over the course of 2010, we will be phasing [...]